Holden Ute Could make it to the US as the El Camino


After the reveal of the new Chevy SS, rumors of an upcoming El Camino are also heared.

While Adelaide Now says the Ute’s return is “almost certain,” the speculation seems to be solely based on GM’s recent renewal of the El Camino trademark. This should be taken with a grain of salt as it’s not uncommon for automakers to protect legendary nameplates despite not having plans to use them on a production model anytime soon.

Reports out of the US claim that General Motors has renewed the trademark of the El Camino name, an iconic car-based Chevrolet pick-up sold between 1959 and 1977.

Holden spokesman Sean Poppitt told News Limited: “We haven’t made a decision on the next generation ute or its presence in export markets outside Australia.

“However there is the free trade agreement between the US and Australia which means we are not precluded from selling Australian-made light commercial vehicles in the US market.”

Foreign pick ups and utes rarely make it onto North American soil because they are subject to a 25 per cent import tariff. The US and Australia FTA means there is no tariff barrier.

General Motors had previously announced plans to sell the Holden Ute in the United States as the Pontiac G8 ST. Those plans were eventually axed because it would have been a “low-volume, niche product.”

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