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Is Chevy bringing the Chevelle Back as an affordable CTS Coupe?!

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Recently GM did a good job by bringing some new models which on one hand reflected the company’s future and mix it with the firm’s history in the other hand as seen in the 2014 Cadillac CTS and the 2014 Camaro Z/28 respectively.

Recent reports indicated that GM has filed a trademark in Last December for the Chevelle nameplate, so why would GM do something like that?!, Could this mean that GM is just trying to secure the name so that someone else doesn’t put it on their own cars? GM Authority doesn’t think so, and here’s why:

For starters, companies no longer file for trademarks for the sake of filing, or in the name of corporate protection/security — since today’s trademark environment is significantly different than that of the days of yore. Today, in order to complete the registration of a trademark, the applicant must file a legal document called a “Statement of Use”, or SOU. This document specifically requests that the applicant demonstrate the current (not future, or planned) business reason (most commonly defined as the trademark’s use for a real product) for the applicant being granted the trademark. Without an SOU, a trademark will not be granted. Of note is the fact that the applicant has the ability to prolong the time it has to file an SOU by six terms, each lasting six months, or a total of 36 months (3 years).

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So you think in many ways, either it’s for shirts and gadgets or it’s for a Chevy Car, the car would be either the All new Chevy SS/Holden Commodore Successor which happens to be launched in three years time “Coincidentally” , or the next generation Camaro would simply go smaller in size like the Code 130R or an ATS coupe twin sister, and a Larger rear wheel drive coupe could carry the nameplate as a twin brother to the upcoming CTS coupe, it remains mysterious although it seems logic as to spread the cost of it’s Alpha platform development across many vehicles.

Plz tell us how do you see a Chevelle revival?

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Source : GM Authority via Jalopnik

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2 Comments

  1. Stary Jo · April 14, 2013

    the Impala should spawn a luxury sports coupe, namely Monte Carlo, while the Chevelle should be the performance oriented large coupe to sit above the upcoming (presumable a lot lighter and smaller) Camaro 6th gen. CTS-Coupe shall be top notch luxury coupe in its segment second to none, (high performance V series versions a must!) while the smaller ATS also should get a limited coupe/convertible, make it a rag top for the latter. maybe a wagon for either the ATS or the CTS, but at least one of these has to be offered as a wagon.

  2. Paul Marshall · April 15, 2013

    Ugh, I hope Chevy doesn’t slaughter the Chevelle name like it has Malibu, Nova, Monte Carlo and several other arguably flop revivals from the last 20 years. I own a 70 SS and don’t want to see them drag the name through the mud.

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