Chrysler is aiming to produce a production line ready Ram Runner to compete with that of Ford the Mighty beloved F-150 SVT Raptor, Chrysler is now selling the Ram Runner in the form of after market modifications at it’s dealerships not like the Raptor.
That distinction may soon be a thing of the past, according to a report from Wards Auto. “If we could see that the volume was significant enough that it makes sense to do it, we’ll do it,” says Pat Dougherty, vice president of Mopar parts, sales and field operations. “But if we don’t, then we’ll continue to do it the way we do it.”
Additionally, Chrysler would reportedly like to put more emphasis on the fuel efficiency of its off-road-ready lineup, which is spearheaded by the Jeep Wrangler. Says Dougherty, “For a lot of the people who go off-roading (but) actually drive their vehicle as a daily driver, they want to make sure they’re getting fuel efficiency while they’re driving to work.”